One of the easiest, and least expensive, ways you can improve your business is by effectively utilizing company reviews and testimonials.
The reason these marketing techniques work so well is because people generally trust word of mouth advertising more than they trust traditional advertising.
Think about it, are you more likely to go to a restaurant because of an ad you read in the paper or because your best friend told you how great it was?
People trust the advice they get from friends, independent resources and people they deem to be like them.
There are plenty of ways to improve your business by adding reviews and testimonials to your marketing efforts.
• Website marketing – A website is a great place to add testimonials from people who have had good experiences with your company or product. While it’s a good idea to have a page dedicated to testimonials, you should also sprinkle them throughout your entire site.
• Print marketing – If your company produces a lot of printed marketing materials like brochures and ads, consider making testimonials and/or favorable company reviews the focal point of those materials.
• Case studies – People love case studies because they showcase a real problem that someone had, and then detail how your company/product fixed it. Case studies are basically expanded testimonials that give more details about how the situation was handled by you, your company or your product.
1HRO.COM ::Make More Money Through Reviews and Testimonials
One of the easiest, and least expensive, ways you can improve your business is by effectively utilizing company reviews and testimonials.
The reason these marketing techniques work so well is because people generally trust word of mouth advertising more than they trust traditional advertising.
Think about it, are you more likely to go to a restaurant because of an ad you read in the paper or because your best friend told you how great it was?
People trust the advice they get from friends, independent resources and people they deem to be like them.
There are plenty of ways to improve your business by adding reviews and testimonials to your marketing efforts.
• Website marketing – A website is a great place to add testimonials from people who have had good experiences with your company or product. While it’s a good idea to have a page dedicated to testimonials, you should also sprinkle them throughout your entire site.
• Print marketing – If your company produces a lot of printed marketing materials like brochures and ads, consider making testimonials and/or favorable company reviews the focal point of those materials.
• Case studies – People love case studies because they showcase a real problem that someone had, and then detail how your company/product fixed it. Case studies are basically expanded testimonials that give more details about how the situation was handled by you, your company or your product.